During the filming of our opening sequence, I decided to bring along a little camera and document the filming in the style of a 'blog'. Now, this was my first experience with 'blogging' and i think it went relatively well, and certainly documented the process and the journey we took as a group when creating our opening sequence. Below you can watch the behind the scenes video, and hopefully learnt about the expense of filming our opening scene.
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Similarly to the evaluation of day 1, you can find the video evaluation of day 2 below, where as a group we discuss the trials and tribulations of filming day 2. After each day of filming, before we wrapped for the day and headed home, our group and anyone else involved with the day of filming made one last stop off at school, to sit in a group and discuss and evaluate the day of filming, such as how it went, difficulties we faced and what went well. Below you can view the video evaluation of filming day 1, feel free to listen and try to gain an understanding of how day 1 of filming went. Marketing for Print outMarketing is an essential role in the distribution and exhibition of movies weather they are independent or a block buster, therefore our group wanted to market our film even just a little bit, due to the fact that ur group does not have a budget for the marketing. therefore our group decided to take advantage of a free type of marketing, that is also effective in reaching our target audience, our group created an Instagram account for our film, and on the account we shared behind the scenes images and therefore geared hype for the release or completion of our opening sequence, below is a screenshot of the instagram account showcasing the type of posts that we put on the account.
Theo Smith, a member in our group said that he wanted to write the script for our opening scene, so to avoid loosing the ideas and opinions of the other two members of the group, myself and Lily, we asked Theo to listen to the first podcast we did as a group, focusing on our initial ideas as a group for our opening sequence. Theo then went away and created the first draft for the script of our opening scene, and as a group we gathered round and recorded our first reading of the script, and the first comments that myself and Lily had about the script, and what was changed within the first script, in order to incorporate myself and Lily's ideas in the script.
Below is the soundcloud file for for the first reading of our script, feel free to have a listen and note how we come to creative decisions, for a balanced outcome with all of our ideas incorperated. The presentation
Below you will find a link to a website called 'Emaze' and this is the website that my group used to layout and organised our pitch, and make it look interesting and dynamic when it came to portraying our ides in the presentation in front of the camera. The pitch that we all worked on includes all different aspects about the research and planning that was put into coming up with the idea for our opening scene and also the effort that was put in to planning how we would shoot the film, such as equipment needed, casting and a shooting timetable for throughout the Easter holiday. Feel free to look through the pitch as it would have been presented, however in the actual presentation myself and m group would have commentated over certain slides, therefore i will provide a screenshot of the documents and will leave a brief summary of what would have been said about the slide, during the live presentation.
the powerpoint
[If you look below you will be able to flick through the slides of our presentation, however below i will add some context to the slides that do not have much text or explanation ( due to the fact that this context would have been provided via narration form either myself, Lily or Theo ) within the prezzie.
(if on the first slide you cannot see the block of text to the right, copy and paste the link https://www.emaze.com/@AQROWLOI/print-out to view the powerpoint on the official Emaze website, and this should allow you to see the whole presentation) the breakdown
Below is a short prezi, that just adds some context to some of the slides that do not have much text, the prezi is not for showing the individual documents such as the equipment list, the story board or the script as those files can be found below the prezi, to be looked at in detail.
the files
Below i have attached the various files of the research and planning conducted by our group so you may have an in depth look at the extent to which our group carefully planned each individual aspect of our opening scene.
initial storyboard
This was the first and very basic draft of the storyboard, it was not very detailed and does not show much of the background and mise en scene, however it does show the very basic outline of the narrative of our opening sequence
final storyboard
This is the final story board, complete with a basic explanation of each box, it does show the narrative of our opening sequence in a bit more detail, and shows the mise en scene that we intend to use in the background of our opening sequence
location recce images
Above are all the photos taken by our group on the location recce, showcasing many different shots and locations that were used in the filming of our opening sequence. The indoor shots are in Theo's house, a nice big and well decorated house, that fits the narrative of our upper middle class juror, owning a fairly nice house, in addition to this the exterior locations such as the drive way and coffee shop, portray that the juror is of upper middle class, as the driveway is nice, wide and well kept, and a coffee shop is a stereotypical location that upper middle class people enjoy spending their time.
equipment list/ budget
This is the equipment/ budget chart, that lists every item that was used to make our opening scene, and how much each item cost. It allowed our group to gain a basic understanding of the production budget of our opening sequence.
directors scipt
This is the directors script, and it allowed us to keep the narrative on track whilst we were getting all the shots we needed.
shooting script
Below is the shooting script that our group came up with and it was helpful as it allowed our group to know exactly what shots we needed om order to complete the narrative that we had come up with.
Casting
Above you can read about the reasons behind the casting for our opening sequence.
coming up with our first idea
for our initial idea, our group consisting of myself, Lily and Theo, decided to set up an audio podcast, where we would use my external microphone, ( the Blue snowball ) to record our first few individual thoughts, and show how our group came together and formed our first idea for the opening sequence. our podcast was fairly long, lasting a total of 23 minutes and during the podcast we mentioned various inspirations for the aesthetic of our opening sequence, and then condensed down some of our ideas, into one cohesive and solid idea, that we would then have turned into the first draft of a script.
Found below is the whole 23 minute podcast, you can listen to the whole thing, or you can skip to the times listed below, to get to the important info: Time, 00:00-00:55, introduction of speakers and what the podcast is about Time, 00:56-03:35, discussion about inspirations, talking about the idea of focusing on character building and character journey, rath0er than an overall mystery Time, 03:36-06:05, talk based on answers from questionnaire, brief discussion about red herrings, more talk about inspirations and aspirations for film Time, 06:06-07:19, some talk regarding target audience and what we should focus on to please our target audience Time, 07:20-09:44, start to talk about our ideas for start of film, discussion about flash backs or ‘flash forwards’ and mention of Marvels Netflix series ‘Jessica Jones’ as inspiration for style of flash back Time, 09:45-14:15, lots of talk about main character, who his is, what’s his background, how do we introduce him Time, 14:16-17:15, talk of location and different shot types, slight plot development Time, 17:16-21:30, a lot of discussion about structure and plot of opening scene, including shot types, reasons for decisions Time, 21:31+, recap of idea that will be turned into initial script INtroduction to target AUDIENCE and YOugov profile research
Found below is a sound cloud file where I read out the information below, feel free to listen to me reading the information, or just read the text at you own pace ( you don't have to listen to me reading the information as i do not add anything new simply read out what is written, I wouldn't blame you for not wanting to listen to me reading ! )
I believe that it is vitally important to conduct research into the target audience of a media product, before production commences. 'target audience' is literally what it says on the tin, it is the members of a group that the production company or the creator is trying to reach, target or attract. Target audience is so much more broad than you may initially think, as any member of any ethnic group or culture or age, gender, sexual orientation, school or country. the fact that there is such a vast range of people that a media product could be seen by, it is important that the producer specifically 'targets' the group of people that they most want to communicate with, and this is why target audience research is so important. In my case, making a short opening scene to a film of the mystery genre, i can utilize target audience research by designing things like questionnaires, and using online resources such as 'YouGov profiles' (which is essentially just an online database of certain demographics, that details the things that these people typically enjoy) in order to ask my already determined target audience, ( 18-25 male), exactly what they would want to see in a media product that i would produce, this way, as a creator of a publishing company, i don't need to take risks as to what my audience are going to enjoy, as if iv'e conducted my target audience research, ill already know what they will enjoy, as they would've told me. in a similar way i can use the website 'YouGov profiles, to have a look at what my target audience have enjoyed in the past, like their favorite movie, and i an draw inspiration from those, to further make sure that my short opening sequence is tailor made to satisfy my target audience of 18-35 year old males.
if we take a look at the online database 'YouGov profiles' and we search for a film that i have looked at in my three in depth opening scene analysis, the imitation game, we can see the specific demographic that would normally enjoy watching this film, in addition to this we can learn a little bit of background information about the types of people that may be in our target audience. for example we can learn from searching for the film 'the imitation game' that the majority of people who enjoy this films, are males above the age of 55, we can also see that the 55 year old males who enjoy watching this films, typically live in London, and more specifically the west country and the south coast. we can dive deeper into exploring the types of people are target audience are, by clicking on the life style tab, to learn that the males who watch this film enjoy rugby and sailing, and are most likely to own a fish as a pet. And whilst we are seeing all of this data and learning so much about the type of people who watch this film , you may be wondering how this information is important, and this is a very simple answer, if a production company knows what their audience enjoys doing, then can include tailored jokes, relate-able scenarios and overall make the film or media product feel more directed at their target audience. Lets take a look at another YouGov profile, this time on another of the three films i analysed for my opening sequence analysis, the 2009 film 'Sherlock Holmes'
we can see from the screen shot above that the audience of this film falls right into the target audience range that out group has set out to target, this makes all the information very useful for our group, as it is telling us directly what males between the ages of 18-24, who fit into the range of our target audience, want to see in their films, and shows us different activities and pastimes that they enjoy, allowing us to tailor are our opening sequence, to specifically suit these people, therefore making our opening sequence more relate-able, and ultimately means that more and more of our target audience who we have set out to reach with our films, will see the opening sequence and we will be successful in our aim of reaching these groups of people. we can learn that we need to target our marketing campaign to the north west of Britain, as this is an area populated mostly by our target audience.we also know that many of our target audience enjoy going to the cinema as a hobby, and therefore we may want to focus on cinema advertising and cinema screenings, in order to effectively reach our audience on a platform that they enjoy and use frequently.
finally, lets take a look at the third film that i analysed the opening of, and that would be the film 'Zodiac'
this informations not particularly useful, as the age range of the people that we are looking at from this films target audience, are slightly above the age range of our target audience. this means that we need to avoid using the data for this search, as we do not want to include jokes or scenarios in our opening sequence that are not relatable to our target audience, as this will deter our target audience away from the film. however, with the online database 'YouGov profiles' it is important to conduct your own research alongside the research you do using the site, this is why i am putting together my own survey, and will distribute it to people i know and make sure i see them complete the survey truthfully. this is because using a site like 'YouGov profiles' is a secondary source of information, the company has gone out and found people who are unknown toy as a media producer, and therefore you always have to remain suspicious of the information on the survey. in addition to this, the company has not been able to survey every person in the world,therefore the information may be slightly biased, based what types of people have completed the questionnaire by the company in order for them to gather information.
survey monkey questions and responses
in order to gather more reliable and specific data than just looking on online data bases such as 'YouGov profiles' i decided to create my own survey with the two other members of my group, and hand the survey out to different people of different groups within our class and families, we got 10 reliable responses and in the next section in this blog, i will go into why we choose these answers and try and explain the responses we got and how helpful these responses are. However our group will have to keep in mind that no one who took our questionnaire was in our target audience, this is mostly due to time constraints, however our group will have to evaluate how useful some of this information is, when deciding on a plot and narrative for our opening sequence.
Question 1:
Question one was a fairly simple question, we just wanted to get an understanding right off the start of who the answers we would be receiving where coming from, so we asked whether the person was male female or transgender, one notable thing about the responses however, is that we have an even split of male and female answering our questions 5 male and 5 female, this makes our results slightly more reliable as they are to bias to a specific gender.
question 2 :
Again, another simple question to gain a basic understanding of the people answering our questionnaire, what is your age, all responses where either between 15-17 or 51'61, with the majority coming from the younger option, one thing to note tat may make our questionnaire less useful, is the fact that we didn't get any responses from our target audience, mostly down to the fact that no one in our group could get into contact with the target audience in the limited time that we had.
question 3:
question three is a slightly more useful question, as it tells our group if we had to market our opening sequence, we should focus on tv and bus advertisement, as the majority of the people who answered our questionnaire answered that they find out about upcoming films through bus advertisement and tv advertisement, with social media coming closely behind being the second most used resource to find out about upcoming films.
question 4:
question four was another good question to ask as to showed us the medium of which the people taking our survey usually consume their films, the majority of the people who took our questionnaire, stated that they prefer to watch their films in the cinema, therefore if we were to distribute our films, we would focus on cinema screenings to reach as much of our audience as possible.
question 5:
question five was all about finding out what type of narrative the people who took our questionnaire prefer, we asked if they enjoy to learn a lot about the films narrative in the opening sequence, or if they like to be kept guessing throughout the film as to what the narrative is. unfortunately the answers we received where not particularly useful as we received and even amount of answers for both choices, therefore my group will need to make a decision as to how much information about the narrative we give out in the opening sequence, knowing that we can only really please half of the people that took part in our questionnaire.
question 6:
question six was relatively helpful, as it just helped our group decide what era to base our opening scene in, from the results we got, we will have to decide from either the 2000's or the 2010's, as these option both please the most amount of people.
question 7:
question seven was a fairly closed black and white question, it asked cheater people liked the fourth wall to be broken wishing the movie, or if they did not like the fourth wall to be broken. the majority of the people that took our survey replied saying that they do not like the fourth wall to be broken, and therefore the sensible choice for our group would be to not break the fourth wall, as this will please the majority of people that watch our film.
question 8:
in question eight, we asked the participants of out questionnaire to watch three opening scenes, one that i had analysed (the imitation game),one that Theo had analysed n his blog (memento) and one that Lily had analysed on her blog (gone girl), we asked the participants to pick their favorite opening sequence from the section, and this is so our group could gain an understanding as to what our audience enjoy, and therefore take inspiration form the appropriate sources, most people who answered our questionnaire, decided that they preferred the imitation games, and so that will be the style that our group will go for.
question 9:
question nine was another question designed so our group could gather information about what type of narrative and style we wanted and our audience wanted our opening scene to be, most people responded saying that they prefer a 'whodunit' sub genre of a mystery film, something like Sherlock where the whole film is based on finding the perpetrator of a crime or an act.
question 10:
question ten was a very open question, asking the participants of our survey what they would expect in their ideal mystery film, this is so our group can gather ideas for our story board and script, and so our group has an understanding about what our target audience wants to see, from the responses we can see that people enjoy red herrings in the film, and for the whole film to be focused on finding one person.
Prezi for Logo blog post
Found below is a prezi for the Logos blog post, it is just all the text below but presented nicely on a prezi slideshow so feel free to either view the content on weebly below, or as a prezi just below this text ( both forms of viewing are exactly the same, just the prezi looks nicer )
what is a logo and how important is it?
According to Google's definition of the word 'logo', it is a "symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.", so we can understand from this that a logo is a symbol, usually quite simple and therefore easily identifiable and recognizable, that embodies and represents the ethos, messages and products of the company, and the company as a whole. some of the ways a company can go about creating a logo are using simple techniques and color symbolism, to be able to portray a lot about the company, in a small and repeatable graphic, it is very important that the logo is recognizable and repeatable, and this is to create brand awareness and identity, and this is purely for marketing purposes, for example, it is said that the simple 'golden arches' of the McDonald logo, is now a more recognized symbol that that of the christian cross, this just shows the power and reach that McDonald's has over the population of many countries and this is partly down to the huge recognition of their logo, people just associate McDonald with those golden archer and therefore when people see a product of a sign with the golden arches logo, people instantly know what to expect and know they can rely on the food, as it is from a massive, and trusted company. i believe that this is the true importance of having a recognizable and simple logo, the fact that if a logo becomes associated with the good quality and ethos of a company, the logo then becomes a powerful tool to marketing and spreading awareness for the company, as it is a simple symbol that people can instantly recognize and trust, and this is why is a person sees two cola bottles in a store, they will often pick up the one with the coca cola logo on it, as it is a trusted and recognizable brand, this gives them a distinct advantage in the marketplace.
analysis of three logosUniversal
The universal logo is a 'universally' recognized logo and this is because of the fact that universal produces many of the modern-day and past blockbuster films and therefore the logo has appeared in front of many millions of audiences. Unlike many other recognizable logos, this logo is not a simple graphic or symbol, and is in fact quite intricate and detailed, however it does use some conventional techniques to represent what the company stands for, such as the circular shape of the logo and the color symbolism use. The circular shape of the logo makes the logo easy to look at and read, it is a similar thing with the burger king logo, with the blue round tracing round the burger in order to bring the logo together and create a unified image, that is easier to look at than if it was without the blue line. their is a similar effect found on the universal logo, with the universal text wrapping around the world, bringing together the whole logo and making it easier to look at. in addition to this the logo utilizes color symbolism with the yellow, representing happiness and optimism, possibly saying to the audience that they should be happy and excited for the film that they are about to see as it is bought to them by Universal. another color used would be the white onto of the yellow, and this may just best that it contrasts and therefore stands out against the black of the space behind the text, however it could also represent peace, and professionalism.
warner bros.
The Warner Bros. logo is one of the most recognizable logos in the media industry and appeared in front of loads of blockbuster films and particularly animated films in the past, it is a very simple logo design unlike the more intricate and detailed logo of universal , and it is comprised of two gold letters, 'W' and 'B' and these two letters are surrounded by a golden line that resembles a shield much like how the universal utilizes the text to wrap around the log and therefore making it easier to read and understand the logo. The fact that this 'wrap around' is present in both the logo of 'Universal' and 'Warner Bros' means that it is obviously a crucial feature of a successful log and therefore i will need to try and incorporate this 'wrap around' feature in my logo design, this will mean it will look more professional and and make my logo easier to read and understand. one more thing about the 'Warner Bros' logo is the color symbolism, and the 'Warner Bros' logo uses a bold gold color for the two letters, and these colors represent a happy emotion and this is precisely what parent of young children (who are the target audience for most of the products of the company) would want to see when deciding whether to let their children watch the film , it is good to know that the logo represents a light and happy tine.
DNA Films
The final logo that i will be analyzing in order to gain an understanding of what makes a logo successful, so that I can implement these features into my logo design, will be the logo for a smaller and more independent production company than the previous two, 'Universal' and 'Warner Bros', and that is the logo of DNA films . The logo is a fairly basic design and is rather symmetrical, and this is so that the logo is easy to read and and understand, even without the 'wrap around' found on the other two more successful logo designs of 'Universal' and 'Warner Bros'. The color scheme of the logo is also fairly significant as the symbolism through the colors is very important in representing what this production company is about. DNA films specializes in producing horror films and therefore the use of the color red , that symbolizes danger and blood and horror, shows the audience what type of film they can expect before the opening scene has even started, one more thing to do with the color symbolism is the use of the color black, that simply represents the dark nature of the films, and the fact they might be quite twisted and disturbing.
My LogoConcept ideas
After completing my research into what makes a successful logo, i quickly set to work on creating 4 concept design for our production company that we agreed would be called 'Wanted Media' and this is because it ties into the genre of our opening sequence, being a mystery genre. Above you can see the four concept designs and below you can see a survey that i conducted in order to gather audience feedback and thoughts before we decided what concept design we would turn into our final design, i personally prefer logo design 1 and this thankfully received the most votes and therefore we could set ot work on bringing the logo to life through some animation, i prefer the first logo design as it fits with the genre of our opening sequence.
first attempt at logo
Above is the first edit of of our logo design and it is fairly good, however, some minor things that we later went on to change would be the font of the 'Wanted' being the bars, this is because we felt it looked too tacky and childish, one other thing that we didn't like would be the fact that the text for 'Wanted Media' appeared very fast when compared to the other components whose animations took a lot longer to complete, we also realized that we need to add sound to create a more atmospheric tone and create a better and more eerie atmosphere. overall, the first draft for our logo design worked relatively well and is very close to what I originally envisioned, it conveys our genre nicely and uses features form the other more successful logos i analysed such as the 'wrap around' using the steel bars.
Final logo
Found above is the final edit of our logo and it has not changed drastically from the first draft that i completed, some significant changes would be the sound that I added on the animations stopping and starting, and i believe that this sound is absolutely crucial in creating the right atmosphere for the logo and opening sequence, we also changed the font of the 'Wanted' text behind the bars, just so the text looks more professional. one more thing to mention would be the fact that the text that reads 'Wanted Media' along the bottom, only comes into view after the rest of the logo has finished animating, i prefer this effect as it makes it seem the rest of the logo is building up to the anticipation of the reveal of the company name' Wanted Media'
VideoFound below is a video displaying the in depth analysis of three opening scenes and the short analysis of three opening scenes, you can watch the video or read at you own pace using the blog posts below, however both the written content and the video display the same information so it is up to you ( feel free to pause the video when information is being displayed, so you have time to read all of the text). the imitation gamethe imitation game is a powerful and emotional film, about a genius mathematician who had a troubled upbringing and childhood because of his sexuality, the film is based on true events about the second world war, and more importantly how the allies eventually managed to break what was known as the 'enigma' which was a code used by the germans to communicate important information about ambushes on allied troops. one of the main reasons the allies was loosing the war is because of that fact that we could not break the code and and therefore didn't have a clue about planned ambushes. the film was based on how the allies drafted in genius codebreakers from around the country to try and crack what's known as the 'impossible' code and 'impossible to crack. the whole film is an emotionally heavy film and ends with the suicide of the main character Alan Turning, who managed to break the enigma code and therefore win the war. i believe that this emotional film is very well set up in the first 2 minutes of the opening scene, and the first shot of the film is a close up on Alan's face, focusing on the sadness and pain on his face as he is being interviewed in a police station about his sexuality. the events of the film take place half way through the events of the film, and this in and of itself already caused confusion and represents the turmoil in Alan's life, just through the non chronological order that the events of the film are presented to the viewer, allows the audience to empathise and sympathies with Alan and this non chronological order, with the movie starting with something that takes place at the end of the film, coupled with the starting close up on Alan's face showing the pain in his eyes (portrayed brilliantly by the award winning Benedict Cumberbatch, may i add) is enough for the audience to build an emotional connection with Alan just in the first shot of the entire film. one additional aspect that drives forward the sadness and lets the audience know (incase they haven't already guessed) that what they are watching is a sad, and unjust turn of events, is the micro aspect of sound, the incidental sound in the background, with a fast tempo and but quiet pitch, furthers the confusion and acts as a pace for the thoughts rushing around Alan's head. in addition to this the non diegetic voice over by Benedict Cumberbatch who plays the role of Alan Turning, is a powerful and well thought out speech, that really makes the audience understand the character of Alan Turning, and how he is a manipulative but also very inteligant and commanding person. the close up at the start of the opening scene is then followed by a medium crab shot looking at Alan in the interview room, however this time the camera is looking at Alan through a glass window, this instantly creates a feeling of imprisonment and makes the audience empathise even further with Alan, as the audience are placed in the position of looking through the window at Alan, which makes it seem Alan is a criminal , despite the dramatic irony that the audience knows the heroic things that Alan has done for the country, and is now being treated as a criminal. Another micro aspect soon follows, and this micro aspect is editing, a match on action edit is used shortly into the opening scene, that sees the detective throw down a file onto the table that stands in the middle of the dull empty interview room, as the papers hit the table the visuals cut to black, this is perfect as it foreshadows the end of the film, where Alan is eventually driven to suicide. one final micro aspect used would have to be the rise en scene, ad i think that themes en scene in the interviewing room that appears in the opening scene, is so powerful simply because of the fact of how empty and bland the room is, leaving Alan alone with himself, and this is important as Alan later describes in the movie that his greatest fear is being alone, making the predicament we see him in the start of the room even more depressing and sad. The ZodiacThe film 'zodiac' is based on true events of a series killer in san francisco who wrote letters to the press detailing the crimes he committed, the zodiac killer was never caught and we are still not certain on who the zodiac killer was. The opening shot of the 2009 film 'Zodiac' is an extreme wide establishing shot of the city of san francisco, this shot is just a basic shot in order to establish the location of where the events of the film take place, however there are some techniques that are used over the top of the visuals that display certain things about the film, such as the micro aspect of sound, throughout the opening establishing shot you can hear a fast paced incidental soundtrack that slowly and gradually increases in tempo and volume, this sets the scene for the introduction of the main character, who in the opening scene is seen in numerous two shots with his son, as he rushes around with the fast paced music in the background, in order to get his son in on time for school. Another technique used in the opening establishing shot is the typography of the opening credits, a serif font is used and the style of the font is made to look handwritten, almost like it was rushed, this works perfectly when coupled with the close up visuals of the letter, that we as audience members follow on the letters journey using almost a point of view shot from the letter as it travels through the press office. this whole set up, of the letter that we are focusing on as the audience coupled with the handwritten serif typography, is especially effective and meaningful, when you consider what the two things may have in common and what they may be alluding to, i believe that these two things are pointing to the fact that the letter that the audience is focusing on, thanks to the close up tracking shots of the letter, is the first letter sent in from the zodiac killer, even the fast paced music that gradually builds up to a climax, as the letter bursts through the door and into the editing suite. i think that the combined use of all see different techniques in unison to show the audience that the letter is from the zodiac killer even before the contents of the letter has even been revealed to the audience is an absolutely brilliant coordination of all these different techniques such as sound, cinematography, typography and mise en scene. in addition to this i believe that a good mystery/ crime film needs to be clever and test the audiences, and i think that just in this opening scene the film displays its capability to test the audience and this this good first impression is crucial in a film as if an audience member goes into a film thinking and believing it will be a bad movie, more often than not, despite the quality of the ilm, the audience member will leave with that opinion, as it is very hard for the film to change the audience members opinion, as he/she will always be looking and pointing out the floors in the film, however this also works in revers is an audience member goes into a film thinking it will be a good movie, more often than not the audience member will look past the floors in the film and leave thinking that it was intact a good movie, this is why the start of the film 'zodiac' is so effective. as it instantly makes the audience members respect and look forward to the rest of the film. Sherlock Holmesthe very first thing we see from the 2009 film 'Sherlock Holmes' is a Warner brother logo that has been slightly design to fit with the theme and the mood of the movie, this is effective both for the movie and the company Warner Bros, it is helpful for the movie, as it shows that the massive production company of 'Warner Bros' and its respectable reputation backing the movie, and therefore, down to the brands identity and the things that audience members associate with the brand, the audience members expect that the movie they are about to watch will be a good movie, i have talked about this in one of my previous analysis, but if an audience member goes into a film thinking and believing it will be a good movie, then it is very likely that they will ignore any floors about the movie, and will go away from the movie believing it was a good movie. it is obviously good news for the company Warner Brothers to have their logo right at the start of the film as if the film is successful then hundreds of thousands of people, who will then associate the movie and how good it was with the company, thus building on the companies good reputation. the micro aspect of sound is used at the very start of the film, and is a classic detective mystery soundtrack that played over the top of the logos and the opening scene, the soundtrack starts quiet and slow tempo however gradually build up as the camera starts to zoom in on and track the back of the horse drawn carriage, this music is used to build excitement in the audience, as the action on screen build up, another way the the movie builds up excitement is through the use of cinematography and fast paced editing, the camera displays close up shots of both the faces of the presumably criminals as they look at each other and reload their guns, their are also close up shots of the horses as they pull the carriage along these fast paced edits and cuts along with the visuals and symbolism of the guns, both build excitement within the audience, however this is not the only time in the opening scene where dark, symbolistic imagery is used, we later see a wide shot showcasing a famous piece of London architecture, the St. Pauls cathedral, as we are shown this cathedral, the music is still building to a climax, and we see a black raven fly off of its perch and into the sky, the fact that black ravens are seen to represent death, along with the imagery of guns and bars on the carriage, coupled with the suspect music building to a climax, lets the audience know that something bad is about to happen, this is furthered even more by the pathetic fallacy used within the opening scene, and the fact the streets of London are seen to be dark, rainy ad unsafe. all these different micro aspects are used to tell the audience to expect something, and foreshadow a dark event to take place .
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